Building calm, scalable systems for chaotic businesses.

I didn't start out trying to build a "startup". I started because I kept seeing the same pattern: capable people drowning in admin, communication overload, and systems that didn't talk to each other.

Before OdjoAI, I ran a local freelancer marketplace. While building it, I wrote some scrappy code to pull businesses from Google Maps, collect publicly listed contact details, and send personalised outreach. The results were surprisingly strong — not because the code was clever, but because small businesses had never been given access to the kind of sales systems large companies take for granted.

That insight changed everything.

We shut down the marketplace and rebuilt around the real problem: access to modern systems — for communication, follow-ups, accountability, and scale.

Today, I work with property companies, founders, and operators who want fewer missed messages, fewer fires, and a clearer view of what's actually happening inside their business.

What I'm focused on now: turning communication into infrastructure. Most businesses treat calls, emails, and messages as ephemeral. I think they're the most important data a company has.

My work today focuses on: AI that answers, routes, and summarises inbound conversations; case management that creates a clear audit trail automatically; reducing admin load in regulation-heavy industries; and increasing team capacity without increasing headcount.

The goal isn't "AI for the sake of it". It's calmer teams, faster resolutions, and fewer things slipping through the cracks.

How I think: Software should remove decisions, not add them. If it isn't used daily, it isn't solving a real problem. The best systems disappear into the workflow. Scale should feel quieter, not louder. I'm less interested in flashy demos and more interested in software that survives Monday mornings.

What I've learned building OdjoAI: Small operational wins compound faster than big feature launches. Most companies don't need more staff — they need fewer dropped balls. Regulated industries want automation, as long as it's transparent. The hardest part isn't the AI — it's trust, handover, and edge cases. A lot of my work now is about stitching systems together so humans can focus on judgement, not logistics.

Outside of work: I'm deeply curious about systems — biological, social, and technical. A long-time photographer and filmmaker. Big on travel, reflection, and intentional work. Grounded in faith, which keeps my ambition pointed in the right direction. I care a lot about building things that are useful and ethical — and about playing a long game that actually means something.

Work with me: If you're building a company where communication volume is becoming a liability — or you're thinking seriously about operational leverage — I'm always happy to talk. No pitch decks required. Just real problems.